John Loomis is a Professor in the Department of Agricultural and Resource Economics at Colorado State University (CSU), and Distinguished Scholar of the Western Agricultural Economics Association. He began his career as an economist with the Bureau of Land Management and worked five years with U.S. Fish and Wildlife Service. He has published more than 200 journal articles and book chapters on valuation of non-marketed resources and benefit-cost analysis that served as the foundation for his book on Integrated Public Lands Management. His research focuses on economic valuation of recreation, wilderness, wetlands, rivers, forest fire management, and endangered species such as the spotted owl and salmon. This research has demonstrated that the economic values of preserving natural environments and their species often exceeds that of development.