William A. Heins is a Senior Research Specialist in the New Play Concepts team at the ExxonMobil Upstream Research Company. Previously Bill was a professor at Lewis-Clark State College and Vassar College. Bill's research focuses on the processes that govern sediment generation and evolution, also known as Quantitative Provenance Analysis. Bill's teaching is aimed at increasing scientific literacy across society, and examining the links among scientific methods, economic forces, and ethics in determining individual behaviour and public policy. Before his academic career, Bill worked as a management consultant for the Strategic Management Group in Phildadephia. Bill holds a B.A. in Geology from the College of Arts and Sciences and a B.S. in Economics from the Wharton School at the University of Pennsylvania, a PhD in Geology from the University of California, Los Angeles, and pursued postdoctoral research as a Fulbright Scholar at Eotvos Lorand Scientific University in Budapest.