Marketing practices, worldwide, have a tremendous impact on how producers influence consumers to purchase their products. To do their jobs, they have to have a good idea about what makes people want to buy and consume. Most often, their focus is on why a consumer would choose a particular brand of a product, at a particular time and place. Social science research, primarily from psychology and sociology, forms the basis for the standard marketing view of consumer behavior.
Consumers, on the other hand, increasingly are finding a real need for balanced, factual and science-based information about the products they want to make decisions about when they want and need something. Such consumer issues need to recognize and understand policy drivers related to such things as, for example:
Toxic substance properties;
Impact and on climate change, or all among a variety of drivers.
The Encyclopedia's broad educational focus recognizes the need for balanced, science-based assessment and communication approaches in its reporting of "Consumer Issues” to its users.